The Habit is coming to Azusa

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Photo by Caleb Dennis

The Habit Burger Grill will open on Feb. 13 in Citrus Crossing.”

For several months now, students have been talking about how Chick-fil-a is opening across the street from APU. However, there is yet another popular fast food restaurant coming to Azusa — The Habit Burger Grill.

The Habit will be opening on Feb. 13 where Kelly’s Coffeehouse used to be located, right next to Jamba Juice. The chain is found throughout California, from the Bay Area to Orange County. Some locations can also be found in Arizona and Utah.

“We hope out customers can make it a Habit,” Vice President of Marketing Mike Mirkil said. “We are very excited to open across from APU.”

As a 16-year-old in 1969, current co-owner Brent Reichard worked at a Habit Burger Grill located in Santa Barbara. He loved the business so much that four years later, he and his brother Bruce borrowed money from their mother to buy The Habit.

According to the Habit website, “the brothers knew that the secret of a truly great burger was in the details, so they rebuilt Habit burgers from bottom to top.”

The menu includes charburgers, sandwiches, salads, onion rings and kids meals.

“Our value price product starts at $2.95, which is our Charburger,” Mirkil said.

The Habit website says, “At The Habit, we feel it’s important to do our part. We enjoy working in the communities in which we serve and take pleasure in helping worthy causes raise money so they can continue to do great work.”

To give back to the community, The Habit is going to have pre-opening events the Sunday and Monday before their official opening date of Feb. 13.

“We will reach out to non-profit organizations, and we will be open on Sunday from 12 to 2 p.m. and then 5 to 7 p.m. On Monday, we will be open again from 12 to 2 p.m,” Mirkil said. “All the money we raise in the pre-openings will go to the charities.”

Many students have never heard of The Habit, but Mirkil hopes to change that through word-of-mouth.

“People have tried it and had a great experience at The Habit, and from that point we rely on word-of-mouth,” Mirkil said. “We hope they have an amazing experience and will tell friends and family… that is how it starts.”

The Habit also depends on social media avenues such as Instagram, Facebook and Twitter to promote their burgers.

“I never heard about [the Habit] until my aunt told me about it last semester,” senior history major Catherine Teasley said. “My aunt has one near her house and said they have great food. When I heard it was going to be across from APU, I was excited.”Junior cinematic arts major Andrew Boomer is also glad to see the new Habit location.

“I am excited that The Habit is across from APU. It’s nice to have a variety of restaurants near the school,” Boomer said. “Chick-fil-a seems more well known than The Habit, but… [I think] they both give the same quality of food. It would be nice to have them both by each other.”Even though The Habit is opening around the same time as Chick-fil-a, Mirkil is not phased about potential competition with Chick-fil-a.

“There are a lot of restaurants out there, and we find we really are able to provide a unique type of experience,” he said.

In fact, some students believe that The Habit may be giving Chick-fil-a some competition.

“Though they are different, they both have dedicated fans,” junior communication studies major Desiree Loria said. “And I believe many are fans of both, just like me.”