theSkimm gives millenials easy-to-read news

Attention: Do you want to receive a newsletter by email that takes no more than 10 minutes to read through? Me too. Well, listen up, because theSkimm has just the thing for you!

theSkimm hosted a table on Cougar Walk from 11 a.m. to 2:30 p.m. where theSkimm representatives and ambassadors handed out free food and swag on Monday, Nov. 23.

Carly Zakin and Danielle Weisberg are cofounded theSkimm. Carly grew up in New York City and went to University of Pennsylvania; Danielle grew up in Chicago and went to Tufts. They met studying abroad in Rome, and then reconnected after college while working at NBC and producing news programs. They became roommates, and in July 2012, left their jobs and sent out the first Daily Skimm from their couch.

Kaylin Marcotte, community and social media manager for theSkimm said, “theSkimm is a daily email newsletter, bringing international top news to a younger audience with a fun, witty and distinct voice.”

The email format of theSkimm newsletter “fits into people’s habits. The email is sent Monday through Friday, and it takes from 5-7 minutes to catch up on news,” Marcotte said.

“theSkimm makes it easier to be smarter,” added Marcotte. “It’s your daily cheat sheet to stay in the know with current events and be able to dive into any conversation knowing what’s going on in the world. It’s the first thing in your inbox Monday-Friday.”

Skimm’bassador Micayla Brewster, a junior communication studies major at APU, said, “It’s super easy to become a Skimm’bassador; all you need to do is get 10 people to sign up with your unique link or from the email invitations that you send.”

Brewster was determined to get to 10, but admits that she wasn’t sure if she wasn’t going to reach that number.

“At first I was super intimidated…but once I [got to 10], I was in, and I was hooked,” Brewster said. “I laugh now over how long I debated if was going to be able to get 10 people to sign up, when now I’ve gotten almost 600 people subscribed.”

Brewster says that being a Skimm’bassador was one of the best decisions that she has ever made.

“It’s been amazing. There are inspiring and driven men and women all over the country who have incredible jobs and connections—it’s like a networker’s dream. I’ve seen so many posts where people are hoping to move somewhere to work in a certain industry, and a Skimm’bassador has given contact information for who to get in touch with at their company.”

Brewster helped host theSkimm table on Cougar Walk after she won a contest, where campus representatives of theSkimm competed to get the most subscribers.

“It was five weeks of constant promoting, to the point where it felt like “theSkimm” was every other word that came out of my mouth,” Brewster said. “But it was so worth it once the results came in. But I, 100 percent, could not have done it without all of my friends, family and even strangers coming alongside me and helping to spread the word. So, I owe it all to them!”

For senior psychology major Danyelle Diaz, her favorite part of having theSkimm on campus was seeing students become more informed on current events.

“Realistically, APU students are in a bubble where they generally have little-to-no daily new knowledge, so I love sharing theSkimm so we can keep our student body better informed on current events,” Diaz said.

Brewster said, “My favorite part about hosting theSkimm table was having people walk by and say that they loved theSkimm, and that they’ve been reading for a while. [But I also liked] having people come up and not know what it was at all. I just truly believe that theSkimm is changing the way that news is consumed and presented, so I loved meeting people who have been a fan for years, as well as introducing people to something that has had a profound effect on my life.”

To subscribe to theSkimm, visit their website at www.theskimm.com.

Top