By Matthew Atha
On Friday afternoon, September 24th, the School of Business and Management and the Scholars for Business Achievement (SBA) hosted “Modern Marketing” in Munson Chapel. This is the first in their Fall Business Speaker Series.
Serving as keynote speakers for the event were sisters Karen and Kelly Brereton. Kelly started a private marketing firm, Sagepath Inc., which now serves clients such as Coca-Cola, Lee Jeans and Kate Spade. Karen serves as the Director of Marketing for Hurley, which is part of Nike.
Each shared their different experiences in the world of marketing and then took questions from the audience of over 100 students.
“My title is business development and account manager, but as a small business owner I can be head of [human resources], the cleaning lady, or anything depending on the day,” said Kelly. “I like having a team I can count on and that they can count on me.”
In her comments, Karen discussed how she slowly gained promotions, was forced to learn on the go, developed her leadership skills, learned the importance of character, values and a strong work ethic.
The sisters took time to answer questions from students on their goals for the future, getting an MBA, their favorite part of the marketing industry, mentors, the effects of the economic downturn, and tips when applying for jobs.
“I thought it was really cool to get perspective from people in high up positions and to hear first-hand experience on what to do and what not to do in the world of business,” said freshman undeclared major, Chase Pritchett.
The School of Business and Management and SBA will be hosting four similar lectures throughout the semester.